Surly Bikes
I got to meet with John Fleck from Surly Bikes while I was in town. Surly is a Minneapolis bike company that has long been connected with bike messenger culture and urban cycling. Their Long Haul Trucker touring bike and Cross Check cyclocross-inspired bike are extremely popular with utility cyclists, because they’re solid, generally steel-framed bikes which are great platforms for customization.
The marketing materials that Surly puts out still reflect a counter-cultural urban aesthetic, and they’ve had great success contributing to and benefitting from the increase in utility cycling in places like Minneapolis.